Experience New York like never before

Experience New York like never before

Experience New York like never before

Your chance to win and unlock epic savings on NYC activities.

See DUO

Alma | LOTTO

FREE

$5/month

Save 100%

🔄 Most Flexible 🍀 Chance to Win Big 🎰

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Monthly Lottery – Get entered into our monthly draw for a chance to win a pair of tickets for two top-rated NYC activities. Winning tickets are distributed on the 1st of every month.

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Guaranteed win-win  – 1 in 50 will win tickets valued up to $200! The rest unlock massive discounts on activities.

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Keep Life Exciting – Step out of your routine and try something new every month.

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No Planning Required – Skip the endless scrolling and decision fatigue—we do all the work for you.

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Zero Commitment  – Join, enjoy, and cancel anytime

Sign up to LOTTO

Sign up to LOTTO

Who's it for?

Who's it for?

New Yorkers who want to explore more, spend less and embrace spontaneity.

New Yorkers who want to explore more, spend less and embrace spontaneity.

Why Alma?

What you'll get

Traditional Night Out

Night Out with Alma

Unbeatable pricing

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Hidden NYC gems

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Stress-free, spontaneous fun

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Average NYC activity is $45pp or dinner & drinks is +$120

Lock in top-rated NYC activities for 40-75% off

Stuck in a boring routine, returning to same old spots

Two unique experiences delivered to you every month

Endless scrolling for plans, overwhelmed by choices

Just show up and enjoy, we handle the rest

What you'll get

Traditional Night Out

Night Out with Alma

Unbeatable pricing

—

Hidden NYC gems

—

Stress-free, spontaneous fun

—

Average NYC activity is $45pp or dinner & drinks is +$120

Lock in top-rated NYC activities for 40-75% off

Stuck in a boring routine, returning to same old spots

Two unique experiences delivered to you every month

Endless scrolling for plans, overwhelmed by choices

Just show up and enjoy, we handle the rest

What you'll get

Traditional Night Out

Night Out with Alma

Unbeatable pricing

—

Hidden NYC gems

—

Stress-free, spontaneous fun

—

Average NYC activity is $45pp or dinner & drinks is +$120

Lock in top-rated NYC activities for 40-75% off

Stuck in a boring routine, returning to same old spots

Two unique experiences delivered to you every month

Endless scrolling for plans, overwhelmed by choices

Just show up and enjoy, we handle the rest

Zero Commitment Join, enjoy, and cancel anytime.

What to expect

What to expect

Unique activities every month across the city. Watch us test the experiences and follow @unlockalma for more.

Unique activities every month across the city. Watch us test the experiences and follow @unlockalma for more.

Our Top-Rated Partners

  • Ferox

Our Top-Rated Partners

  • Ferox

Unlock New York TODAY

Unlock New York TODAY

Unlock New York TODAY

100% discount will be auto-applied at Checkout!

Dont take our word for it.
Take theirs…

Dont take our word for it. Take theirs…

Dont take our word for it.
Take theirs…

Alma is my secret weapon for breaking the ice on first dates.

- Lucas

I've loved being able to hang out with friends in NYC without spending out of control.

- Robin

Our new go-to for date night.

- Melissa & Kevin